To address the problem, industry experts suggested to raise public awareness of copyright protections. This further lowered the average revenue per user of Chinese music platforms. Even among those who are willing to spend on online music, nearly 70 percent were paying less than 50 yuan per month. In 2018, paying members made up about 5.3 percent of the total music userbase in China. They are more likely to opt for free sources to access their choice of music.

Among its music apps, KuGou Music was found to be favored by those who aged between 19 and 28, while QQ Music was more preferred among older users.Īlthough the usage of mobile music streaming is high among Chinese netizens, most of them are not familiar with paying for the services. Besides, its monthly active users rose to 660 million – capturing most of the mobile music userbase in the country. With roughly 60 percent of the local music market share, TME had reported a profitable financial status since its founding in 2016.

The Chinese tech behemoth owns the largest music company in the country – Tencent Music Entertainment (TME). QQ MUSIC China allows Tencent to publish app updates again after suspension Short-format video app Lomotif ropes in Tarun Katial, Ken Cheung as senior. Globally, Tencent is one of the biggest music streaming providers. The monthly active users of KuGou totaled to around 347 million, whereas Baidu's rebranded Qian Qian amassed around 5.7 million monthly active users. As of December 2022, Tencent's music apps - KuGou, QQ, and Kuwo - were the three most popular music streaming apps in China.

Qq music player